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Big & Unique
We have a history of 100 years and are Japan’s largest life insurance company in terms of asset scale, sales channel and customer base. Moreover, we are refining our distinctive ‘Big & Unique’ business model.
We have 80 trillion yen in total assets, which is the largest in the Japanese life insurance market.
This asset scale accounts for 21.4% of the life insurance market share in Japan. (as of the end of March 2017)
We have an agency sales channel (post offices and contracted post offices) and a directly-managed wholesales channel (Japan Post Insurance branches) throughout the country.
Agency sales channel (post offices and contracted post offices)
Post offices provide simple and easy-to-understand products (with smaller coverage amounts and easy procedures) and services mainly to households and the individuals market.
Directly-managed wholesales channel (Japan Post Insurance branches)
Japan Post Insurance branches provide company products and services primarily to the corporate and worksite market, and also handle other life insurance companies' products for corporate customers.
We insure approx. 22 million people, which represents approx. 20% of the total population of Japan, and approx. 60% of those insured are women. Furthermore the middle–aged and older adult age groups (50 years and older) account for approx. 60% of our policyholders.
We will develop an attentive and caring business model for elderly customers as we approach the year 2020 when Japan's baby boomers reach their 70's. ( as of the end of March 2017 )